Ashton Coleman - ONE Sotheby's International Realty
Ron 'Ashton' Coleman, P.A.
Ashton is a technology & social media savvy professional who understands the industry providing white-glove service with a wealth of experience, an impeccable reputation and a keen ability to efficiently handle all facets of real estate. His success is attributed to an unparalleled work ethic with years of experience including top-tier professional services where the ‘art of the deal’ is mastered in contract negotiations, deal-making intricacies and the end, results-driven real estate.
Ashton’s territory has grown significantly since 2002, marketing & selling extraordinary South Florida real estate from Miami Beach to coastal Fort Lauderdale. A certified Luxury Homes Marketing Specialist (LHMS w/Million Dollar Guild), with a multitude of other residential real estate certifications, Ashton provides both exceptional service and unique selling techniques.
Ashton is a native Floridian, previously residing in South Beach, North Bay Village, and Coral Gables, Fort Lauderdale and presently Dania Beach, Florida. Ashton attended Florida State University (FSU graduate/2000) with a Bachelor of Science in Exercise Science and Nutrition and was a top personal trainer for gyms across South Beach in the early 2000's. Ashton believes in honesty, integrity, and having fun in the business while placing tremndous value in building long-term relationships with his clients.
Sotheby’s International Realty prides itself on the commitment to “Artfully unite extraordinary homes with extraordinary lives” and I see every client relationship as an opportunity to make the real estate experience extraordinary. I wake each morning with a great passion, ready to learn and grow from each new day’s experience – connecting interesting and incredible people with perfectly curated properties that they get to call home. I love real estate as an investment vehicle, enhancing the customer experience, and especially showcasing this amazing South Florida destination. I enjoy property matchmaking & the art of the deal for buyers and sellers.
I specialize in residential real estate including high-end oceanfront condos, stately homes, and land for development. I focus on the results that matter most to my clients demonstrating upfront accuracy, honesty, an obsessive attention to detail, exceptional client services, tech-savvy style, and simply making your real estate goals my own. For buyers, it’s finding the perfect home, and getting a great deal while matching their lifestyle needs. For sellers, it’s the shortest time on the market and least percentage of change between the list to sale price ratios. I’m an experienced & strategic negotiator who will ultimately achieve the best possible deal for my clients. I’m heavily involved with analytics and forecasting trends reporting my research on the Miami Beach blog and social media channels.
With that being said, I’ve excelled in business longevity & growth since 2002. I’m able to leverage an unparalleled level of marketing, service and reach for my clients, and I am excited to show you what those added values are. I’m easy to reach so call today or simply contact me here for a prompt response.
Buying a house is like driving in an unfamiliar city during rush hour – let me be your Waze to navigate South Florida with expert guidance, experience, knowledge, and fun down to the finite details.
Beyond the traditional home searches, I have a proven record of winning in all things real estate for my personal clients. Having gone through trials & errors since 2002, I have the most valuable asset: Experience.
Whether you’re buying your first home or your fifth, it’s critical to have the right professional there to assist. In this competitive environment, having the right partner with a proven purchase strategy to locate and secure your ideal home is critical. An understanding of the local market trends is also crucial when judging when and where to make that next property investment. From intimate area, neighborhood, and building details along with fully understanding Florida contracts, to expert negotiations knowing the best gambits used, I deliver both results and savings whether buying, selling or leasing. Another added benefit is a keen ability to prevent errors and foresee issues before they arise. Through the multitude of transactional experiences, I’ve developed mastery in the field of residential real estate.
In marketing, the methods are targeted and unique, and my clients appreciate the added value I bring interpreting the myriad of information available. Once the right home is identified, I guide my clients through the transaction process from start to finish continuing onward to infinity. My goal is business longevity with a tested practice of accurate and honest advice. Once you own, the relationship continues as your primary real estate resource.
With the global network of Sotheby’s International Realty, we have the connections and resources worldwide. Time and time again, my clients have been impressed with my ability to make a stressful process feel streamlined and seamless. The people and partnerships I’ve developed worldwide create experiences worth talking about. Let me know what you’re looking for. I’ll make sure you get it.
Your home deserves more than a good agent. It needs a great marketing plan. Rather than placing the property on the MLS & Zillow then praying, I continue the process of technology-driven lifestyle marketing opening the floodgates of exposure with robust Social Media while using cutting-edge techniques from video presentations to a highly-targeted demographic looking for a property such as yours. Have you seen the number of buyer’s watching for homes such as yours? If not, click here.
Each home has a story to sell and I sell it well. With each new property, I look to clearly demonstrate the unique story behind the home, told with beautiful imagery, video, and description. Selling a home for top dollar requires the right marketing strategy and expertise to tell the story of a property in a way that creates an emotional response from potential buyers. Every effective resource is utilized such as professional photography along with the old-fashioned print methods and postcards showcasing your property to the immediate neighbors who most likely have their friends and family wanting to be closer.
Your home isn’t cookie cutter so don’t settle for copy-and-paste marketing. I individually brand and market the properties represented, and a carefully thought out, a bespoke marketing plan is created for every home. This, combined with the vast global reach of Sotheby’s International Realty, ensures that your properties marketing campaign is as unique as it is effective.
A good excuse for an expired listing? I’ve never heard one. It’s not uncommon for homes to sit on the market for many months… or even years. But time and time again, I am able to succeed where previous agents fail. My secret is my optimism and faith plus years of experience utilizing the vast customer database and media channels as a primary resource in pre-marketing and the promotional process, completely rejuvenating the marketing strategy utilized to sell a given property. My success in relisting, rebranding, and successfully selling properties which have not sold for extended periods of time spans over a decade. Get in touch and let me show you! I’ll meet with you, preview the property, and walk you through new ideas and the steps it will take to change your home’s status from Listed to Sold.
When you do something, do it right the first time. One of my favorite quotes is “buy quality, you only cry once” and quality is what you get once the relationship begins. I would love to have your property part of The Coleman Collection and ONE Sotheby’s International Realty’s list of extraordinary South Florida properties.
With a super-charged database of followers to my many media outlets, I deliver the very best content to the right medium. These links below showcase local luxury real estate to a global audience.
Miami Real Estate; Driven by Results. Powered by Integrity.
- Jade Beach, Jade Ocean & Jade Signature
Fort Lauderdale Real Estate & Research
Global Marketing. Local Prestige.
- Ashton Coleman’s Credentials
- Ashton Coleman ONE Sotheby’s
- Sotheby’s Marketing Presentation
- ONE Sotheby’s International Realty
- Download Sotheby’s APP for Your Phone
- Sotheby’s International Realty®
- Sotheby’s International Realty History
- Sotheby’s Overview and Auction House
- VIP Client Reviews
Experience and Certifications
- South Florida Brokers Lic. #BK3065746 (Since 2002)
- e-Pro Certified
- Million Dollar Guild Member
- Institute of Luxury Home Marketing (ILHM)
- Resort & Second-Home Property Specialist (RSPS)
- Certified Negotiation Expert (CNE)
- Accredited Buyer Representative (ABR)
- Seller Representation Specialist (SRS)
- Transnational Referral Certified (TRC)
- Member of Miami Association of Realtors (MAR)
- Member of Greater Fort Lauderdale Realtors (GFLR)
- Member of Florida Association of Realtors (FAR Lic. BK3065746)
- Member of National Association of Realtors (NAR)
- Member of Master Broker Forum Miami (2016)
- Land for Development
- Estates & Waterfront Homes
- Penthouse & Trophy Properties
- Oceanfront & Waterfront Condominiums
- Unique & Historic Properties (1930's + Mid-Century Architecture)
Who You Are
You are a client – not a customer:
- Clients are under the protection of another.
- Customers purchase a commodity or service.
Knowledge is protection. As a client, you can expect confidentiality but also risk assessment with fully accurate information that you will understand, implement, and use to build your net worth.
The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 900 offices in 63 countries and territories worldwide. Sotheby’s International Realty listings are marketed on the SothebysRealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.