Ashton Coleman & ONE Sotheby's International Realty
Ashton Coleman is a highly skilled real estate professional with a tech-savvy, media-focused approach and a commitment to delivering white-glove service in every transaction. With a stellar reputation, years of industry experience, and a proven ability to navigate all aspects of real estate, Ashton provides clients with exceptional service and results-driven expertise. His success is built on an unmatched work ethic and an in-depth knowledge of contract negotiation, ensuring that every detail of the deal is handled seamlessly from start to finish.
Since 2002, Ashton has specialized in marketing and selling premier Southeast Florida properties, from the luxurious shores of Miami Beach to the vibrant coastal markets of Fort Lauderdale. As a certified Luxury Homes Marketing Specialist (ILHM - Million Dollar Guild) and holder of multiple industry certifications, Ashton uses refined selling techniques and local expertise to create outstanding client experiences. A native Floridian, Ashton brings valuable insights into the benefits of diverse Florida neighborhoods, having lived in top locations such as South Beach, North Bay Village, Coral Gables, Fort Lauderdale, Dania Beach, and Plantation.
As a Florida State University graduate (2000) with a Bachelor’s in Exercise Science and Nutrition, Ashton’s professional journey began as a top personal trainer in South Beach, shaping his early focus on client dedication and service excellence. Ashton’s approach to real estate is grounded in honesty, integrity, and building long-term relationships, all while making the journey enjoyable for his clients.
Powered by Sotheby’s International Realty
The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 900 offices in 63 countries and territories worldwide. Sotheby’s International Realty listings are marketed on the SothebysRealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
ONE Sotheby’s International Realty has a commitment to “Artfully uniting extraordinary homes with extraordinary lives” and I see every client relationship as an opportunity to make the real estate experience extraordinary. I wake each morning with a great passion, ready to learn and grow from each new day’s experience – connecting interesting and incredible people with perfectly curated properties they call home. I love real estate as an investment vehicle, enhancing the customer experience and showcasing this amazing South Florida destination. I enjoy property matchmaking & the art of the deal for buyers and sellers. - Ashton Coleman
Buying in South Florida
Buying a home is like navigating a busy, unfamiliar city—but with my expertise as your guide, I’ll make finding your ideal South Florida property an exciting and seamless experience. With over 20 years in the industry, I bring a depth of market knowledge, proven strategies, and a hands-on approach that ensures every detail is covered. My experience goes beyond the conventional, with a track record of successful outcomes across all facets of real estate, from securing your dream home to negotiating deals that deliver real value.
Whether it’s your first home or your tenth, having the right partner with a strategic edge in today’s competitive market is essential. My insight into local trends, area expertise, and contract negotiation is backed by years of experience, giving you a distinct advantage in timing, pricing, and selecting the perfect neighborhood or building. I proactively identify potential issues and provide expert advice to avoid common pitfalls, ensuring a smooth, efficient purchase process.
I believe that buying a home is just the beginning of our relationship. As your dedicated real estate resource, I’ll be here for all of your future property needs. Backed by the global network of Sotheby’s International Realty, I connect clients to opportunities and partnerships worldwide, providing a level of service and connections that’s unmatched. My goal is to make each step as enjoyable as it is successful, turning a traditionally stressful process into a seamless experience worth sharing.
Ready to get started? Tell me what you’re looking for—I’ll make sure you find it.
Selling in South Florida
Your home deserves more than just a listing—it deserves a powerful, strategic marketing plan. I go beyond simply adding properties to MLS and Zillow. My approach is driven by advanced technology, lifestyle-focused marketing, and a high-impact social media strategy to ensure your home reaches its ideal buyers. Using everything from video presentations to targeted demographic campaigns, I create maximum exposure for your property.
Each home has a story, and I’m here to tell it. I craft a unique narrative for every property, using high-quality imagery, professional videos, and tailored descriptions that resonate with buyers on an emotional level. Selling a home at top value requires more than standard marketing; it requires a strategy that connects buyers to the story of the property. I use professional photography, traditional print materials, and targeted postcards for neighbors, knowing that local connections often drive valuable buyer interest.
Your property isn’t one-size-fits-all, and neither is my approach. Each home receives a custom branding and marketing plan, tailored to its unique characteristics. Partnering with Sotheby’s International Realty, I ensure your home has the global exposure it deserves, reaching a wide and engaged audience. My extensive network and media platforms help deliver your property to the right buyers with maximum impact.
Curious about the buyers actively searching for homes like yours? Let’s connect and create a bespoke strategy that elevates your property’s market presence. Explore the links below to see how I showcase luxury real estate to a global audience.
Driven by Results. Powered by Integrity.
I specialize in residential real estate, including high-end oceanfront condos, stately homes, and land for development. I focus on the results that matter most to my clients, demonstrating upfront accuracy, honesty, obsessive attention to detail, exceptional client services, tech-savvy style, and simply making your real estate goals my own. For buyers, it’s finding the perfect home and getting a great deal while matching their lifestyle needs. For sellers, it’s the shortest time on the market and the least percentage of change between the list-to-sale price ratios. I’m an experienced & strategic negotiator who will ultimately achieve the best possible deal for my clients. I’m heavily involved with analytics and forecasting trends reporting my research on the Miami Beach blog and social media channels. That said, I’ve excelled in business longevity & growth since 2002. I’m able to leverage an unparalleled level of marketing, service, and reach for my clients, and I am excited to show you what those added values are. I’m easy to reach so call today or simply contact me here for a prompt response.
Miami Real Estate Websites
Global Marketing. Local Prestige.
- Buyer Presentation
- Relocation Guide 2024
- Ashton Coleman’s Credentials
- Ashton Coleman ONE Sotheby’s
- Sotheby’s Reports and Market Research
- ONE Sotheby’s International Realty
- Download Sotheby’s APP for Your Phone
- Sotheby’s International Realty®
- Sotheby’s International Realty History
- Sotheby’s Overview and Auction House
- VIP Client Reviews
Experience & Certifications
- Florida Brokers Lic. #BK3065746 (Since 2002)
- e-Pro Certified
- Million Dollar Guild Member
- Institute of Luxury Home Marketing (ILHM)
- Resort & Second-Home Property Specialist (RSPS)
- Certified Negotiation Expert (CNE)
- Accredited Buyer Representative (ABR)
- Seller Representation Specialist (SRS)
- Transnational Referral Certified (TRC)
- Member of Miami Association of Realtors (MAR)
- Member of Greater Fort Lauderdale Realtors (GFLR)
- Member of Florida Association of Realtors (FAR Lic. BK3065746)
- Member of National Association of Realtors (NAR)
- Member of Master Broker Forum Miami (2016)
Residential & Commercial Specialties
- Penthouse & Trophy Properties
- Oceanfront & Waterfront Condominiums
- LOFT Condos
- Estates & Waterfront Homes
- Unique & Historic Properties 1930's
- Mid-Century Architecture
- Art Deco Real Estate
- Land for Development
- Commercial Properties
Why Work With Me: Expert Real Estate Guidance at Every Step
When it comes to buying or selling a home, having an experienced real estate agent with deep local knowledge, skilled negotiation tactics, and problem-solving expertise is invaluable. Here’s how I deliver exceptional value to my clients.
1. Local Market Expertise
With a profound understanding of the local real estate landscape, I guide my clients to make informed decisions, ensuring they find the right property in the perfect location.
- Neighborhood Knowledge: From quiet streets to up-and-coming areas, I know where the hidden gems are and where new developments are taking shape.
- Schools & Resources: I can help you pinpoint top-rated schools, community parks, libraries, and other amenities that ensure long-term satisfaction, especially for families.
- Future Growth: I keep a pulse on zoning changes and upcoming neighborhoods and condo developments that can impact property values, helping you protect your investment.
- Pricing Trends: Every neighborhood has its own market dynamics. My in-depth pricing analysis ensures you get the most value, whether buying or selling.
2. Skilled Negotiation
Negotiation isn’t just about getting a deal—it’s about ensuring your investment is protected and your terms are met.
- Beyond the Offer: I help you navigate counteroffers, inspection issues, and any related gaps to secure the best outcome.
- Protecting Your Interests: I advocate for necessary repairs, negotiate favorable closing terms, and act as your unwavering representative.
- Saving You Money: From price evaluations to strategic closing terms, my negotiation skills will save you thousands.
3. Contract Expertise
Real estate contracts can be complex, but I make the process simple and transparent for my clients.
- Clear Explanations: I outline your rights, obligations, and any risks in easy-to-understand terms.
- Avoiding Pitfalls: I identify and address clauses that could put you at a disadvantage and ensure contingencies protect your interests.
- Accuracy Matters: I meticulously review every document to prevent delays or costly errors.
4. Problem-Solving Proficiency
Real estate transactions often come with unexpected challenges, and I pride myself on finding solutions that keep your goals on track.
- Proactive Planning: I anticipate potential roadblocks, from financing hiccups to inspection issues, and offer strategies to mitigate them.
- Creative Solutions: Whether it’s finding alternative strategies or negotiating creative terms, I ensure problems don’t become deal-breakers.
5. Access & Advocacy
My extensive network and unwavering commitment to my clients give you a competitive edge in any market.
- Trusted Connections: From lenders to inspectors, I connect you with reliable professionals to streamline the process.
- Exclusive Opportunities: I have access to off-market listings and a robust global network, giving you a leg up in competitive markets.
- Your Champion: I represent your interests tirelessly, responding quickly to your needs, negotiating vigorously, and keeping your goals front and center.
Your Partner in Real Estate Success
Whether you’re buying your first home, upgrading, or selling a cherished property, I bring a combination of market expertise, negotiation strength, and dedication to your success. Let’s work together to make your real estate journey smooth, rewarding, and stress-free.
Contact me today to get started!
Questions regarding Miami & Fort Lauderdale real estate? I'm here for you!
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