The Setai South Beach Floor Plans | Studio to 4 BR, Townhouses & Penthouse Guide
The Setai South Beach — Floor Plans
At 101 20th Street in South Beach, The Setai is the standard against which every other South Beach luxury condo hotel-residential hybrid is measured. A 40-story oceanfront tower completed in 2004, designed by Alayo & Denniston International with Touzet Studio as the architectural collaborators, housing 163 ultra-luxury residences across eight distinct floor plan types — directly adjacent to the 1937 Henry Hohauser-designed Asian Art Deco building that anchors the compound's hotel operations as the original Dempsey-Vanderbilt Hotel. The Setai Hotel has held the Forbes Travel Guide Five-Star Award for 10 consecutive years and is a member of The Leading Hotels of the World.
The name Setai is a Bahasa Indonesian phrase meaning "South Beach" — and the building's design philosophy is explicitly the fusion of South Beach's Art Deco heritage with East Asian aesthetic traditions: teak wood, clean lines, natural textures, and the Zen-like quality of restraint applied to an oceanfront luxury tower at the north end of Miami Beach's historic Art Deco District. The result is a floor plan collection that has maintained its position as one of the highest-performing resale assets in South Beach for over two decades — currently averaging $3,449 per square foot on active listings with 16 condos on the market and an average rental price of $30,330 per month.
The Setai — Three Residential Tiers and Eight Floor Plans
The Setai Residences are organized vertically into three distinct tiers — each with a different floor plan character, ceiling height, and relationship to the hotel below:
| Tier | Floors | Configuration | Interior SF | Key Feature |
|---|---|---|---|---|
| Sky Townhouses | 15 | Two-story duplex | ~1,800 – 2,800 SF | 20-ft ceilings; Brazilian teak + flamed granite; private hot tub on terrace |
| Standard Condo Residences | 16–36 | Single-story | 583 – 2,800 SF | 8 floor plans; ocean, beach, and skyline views; wraparound balconies |
| Penthouse Collection | 37–40 | Single or multi-floor | ~5,400 – 6,000+ SF | 3 penthouse floors; private infinity pool on terrace; private deck |
The Eight Floor Plans — Studio to 4 Bedroom
The Setai delivers eight distinct floor plans across the standard condo residential floors (16 through 36):
Studio / Entry Configurations (~583 – 767 SF): The building's smallest floor plans — entry-level configurations available within the condo-hotel rental program that are the most investment-accessible tier. At this square footage within a Forbes Five-Star building, the studio configurations deliver the full Setai amenity access — three temperature-controlled beachfront pools, the Valmont spa, Jaya restaurant, and 24-hour room service — at the building's most accessible price point.
1 Bedroom (~850 – 1,000 SF): One-bedroom floor plans with floor-to-ceiling windows delivering Atlantic Ocean, South Beach, and Miami skyline views depending on orientation. Wraparound balconies standard across all standard-tier floor plans at this bedroom count. Available within the Setai hotel's flexible rental program, enabling owners to generate revenue from their units when not in residence.
2 Bedroom (~1,200 – 2,000 SF): The building's most active resale tier by transaction volume — two-bedroom floor plans with multiple orientation options (ocean-facing, city-facing, and corner flow-through configurations available depending on specific unit). The confirmed townhouse unit listing at this tier — 20-foot ceilings, Brazilian teak and flamed granite floors, rainfall showers, Jacuzzi tub, and a terrace with private hot tub — illustrates the quality ceiling that the Setai's specification delivers even at the two-bedroom level.
3 Bedroom (~1,800 – 2,800 SF): The largest standard single-floor configurations at the Setai, ranging to 2,800 square feet with wraparound balconies that capture ocean views on one side and Miami skyline views on the other. Three-bedroom Setai floor plans consistently represent the building's strongest long-term resale performers by dollar volume — a combination of relative scarcity within the 163-unit building and the growing demand for owner-occupied primary residences in the building that has characterized the post-2020 South Beach market.
4 Bedroom (select upper floors): Available in limited configurations on higher floors — confirmed in the building's floor plan program as extending to four-bedroom layouts with up to 4.5 bathrooms. The four-bedroom Setai floor plan is among the most rarely available resale configurations in the building at any given point.
The Sky Townhouses — Floor 15, "Townhouses in the Sky"
Floor 15 of The Setai is occupied by a collection of two-story sky townhouses — the most architecturally distinctive standard floor plan tier in the building and the one most consistently described in listing language as a category of its own: "townhouses in the sky."
The sky townhouse specification:
- Two full stories within a single unit
- 20-foot ceiling heights in the primary living areas — double the standard floor ceiling
- Brazilian teak flooring throughout living areas
- Flamed granite floors in kitchens and wet areas
- Rainfall showers and Jacuzzi tubs in primary bathrooms
- Private terrace with private hot tub — not shared with neighbors, not a pool deck, but a personal hot tub terrace within the residence
- Ocean and skyline views from both levels of the duplex
- Floor plan range: approximately 1,800 to 2,800 square feet across two levels
The sky townhouses at The Setai occupy a specific floor plan category within the South Beach market that is almost impossible to find elsewhere: a two-story duplex residence with 20-foot ceilings and a private hot tub terrace in a Forbes Five-Star hotel building at the north end of the Art Deco District. With only five townhouse units in the entire building — confirmed as a rare opportunity across all active listing language — these are the Setai's most infrequently available floor plan type and consistently attract the most intense buyer interest per available unit.
The Penthouse Collection — Floors 37 to 40
Three penthouse floors crown The Setai, each with private terraces featuring infinity-edge swimming pools — a specification that was genuinely exceptional in the South Beach condo market when the Setai delivered in 2004 and remains a meaningful differentiator today. Penthouse floor plans at The Setai:
- Approximately 5,400 to 6,000 square feet of interior space — confirmed as approximately 6,000 square feet excluding private decks, terraces, and lap pools
- Private infinity-edge pools on the terrace level — the building's signature penthouse amenity
- Private decks in addition to the pool terraces
- Panoramic Atlantic Ocean, South Beach, and Miami skyline views from the tower's uppermost residential levels
- The full Setai hotel services program extended to penthouse owners at the building's highest altitude
- Current average list price in the $5.975 million range as of May 2025 (including across all configurations, not just penthouses) reflecting the building's 20-year appreciation trajectory
The three-level penthouse collection — occupying floors 37 through 40 of a 40-story building directly on the Atlantic Ocean at the north end of the Art Deco District — delivers one of the most historically significant residential crown positions in the South Beach luxury market. In a neighborhood defined by its Art Deco heritage, the Setai penthouse collection is positioned at the literal top of the building that most directly connects the Art Deco era (the 1937 Dempsey-Vanderbilt at its base) to the contemporary ultra-luxury residential market.
The Asian Art Deco Design Language — How It Shapes the Floor Plans
The Setai's interior design philosophy is the fusion of South Beach Art Deco with East Asian aesthetic traditions — a synthesis that is legible throughout every floor plan in specific and measurable ways:
Teak wood. The warm, dark-toned teak used throughout the building's common areas, townhouse interiors, and standard unit details references both the lacquered wood surfaces of Japanese interior architecture and the rich wood finishes of the Art Deco hotels that lined Collins Avenue in the 1930s. In the sky townhouses, Brazilian teak flooring is the primary floor material — a specification that is markedly warmer and more natural in character than the marble and porcelain common in most South Beach luxury buildings.
Clean lines and natural textures. Where most South Beach luxury buildings default to European marble, chrome fixtures, and minimalist modernism as their interior vocabulary, The Setai's Asian-Art Deco language introduces natural textures, warm tones, and restraint as primary design values. The result is floor plans that are — uniquely in the South Beach context — designed to feel calming rather than stimulating, a Zen-like quality that is the building's most consistent buyer draw across all eight floor plan types.
The courtyard. The Henry Hohauser Art Deco building's central shaded courtyard — a defining architectural feature of the hotel's ground level — is visible and accessible from the residence tower's lower floors as a garden-level amenity, creating a spatial continuity between the 1937 historic structure and the 2004 residential tower that reinforces the building's singular dual-era identity at every point of interaction.
The Hotel-Residential Distinction — What Setai Ownership Actually Delivers
Unlike most hotel-residential buildings where hotel guests and condo residents share amenities with limited differentiation, The Setai has evolved a resident-specific service infrastructure that distinguishes the experience of condo ownership from hotel guest access:
- Dedicated residential concierge separate from the hotel's front-of-house team
- 24-hour room service available to all condo residents from the hotel kitchen
- Valmont spa access — the Swiss luxury skincare brand's spa program operated within the hotel
- Three temperature-controlled beachfront pools — the Setai's three pools are the building's most commercially celebrated amenity and are available to all residents regardless of floor plan size or configuration
- Ocean Grill at The Setai — one of the few oceanfront dining venues on the beach itself in South Beach
- Jaya restaurant — the hotel's signature dining venue, consistently among the most acclaimed restaurants in the Collins Avenue corridor
- Flexible rental program — owners may participate in the hotel's rental program, generating income from their units when not in residence, subject to the hotel's standard rental management terms
The combination of Forbes Five-Star hotel services, three beachfront pools, 24-hour room service, and a flexible rental program is the proposition that has sustained The Setai's resale performance at an average of $3,449 per square foot despite the building being over 20 years old and despite the delivery of multiple newer luxury towers at comparable or higher price points on the same stretch of Collins Avenue.
The 1937 Dempsey-Vanderbilt Legacy — The Historical Anchor
The 1937 Henry Hohauser-designed building at The Setai's base — originally opened as the Dempsey-Vanderbilt Hotel by World Heavyweight Champion Jack Dempsey — is one of the most storied addresses in Miami Beach's architectural history. The building's design drew on South Beach's thriving Art Deco scene and was described at its opening as the crown jewel of the movement's architectural vision on Collins Avenue.
For floor plan buyers, the Dempsey-Vanderbilt legacy is the specific historical context that distinguishes The Setai's address from every other 40-story luxury condo tower in South Beach. Owning a floor plan at The Setai means owning a residence whose building is architecturally rooted in the same 1937 Art Deco vision that defined Collins Avenue's global cultural identity — while living in a Forbes Five-Star residential tower that was purpose-built in 2004 to honor and extend that identity into the 21st century.
Building Specifications
| Detail | Info |
|---|---|
| Address | 101 20th Street, Miami Beach, FL 33139 |
| Developer | Alayo & Denniston International |
| Architect | Alayo & Denniston / Touzet Studio |
| Hotel Brand | GHM Hotels (Global Hotel Management) |
| Historic Building | 1937 Dempsey-Vanderbilt Hotel (Henry Hohauser, architect) |
| Stories | 40 (residential tower) + 8 (historic Art Deco hotel building) |
| Total Residences | 163 |
| Distinct Floor Plans | 8 |
| Bedrooms | Studio – 4 BR + sky townhouses + penthouses |
| Interior SF Range | 583 – 2,800 SF (standard); ~6,000 SF (penthouses) |
| Townhouse Ceiling Height | 20 feet (floor 15 sky townhouses) |
| Townhouse Units | 5 (rare; floor 15 only) |
| Penthouse Floors | 3 (floors 37–40) |
| Penthouse Pool | Private infinity-edge pool (each penthouse) |
| Three Pools | Temperature-controlled; oceanfront |
| Hotel Stars | Forbes Five-Star (10 consecutive years) |
| Hotel Membership | Leading Hotels of the World |
| Rental Flexibility | Hotel rental program available to owners |
| Completed | 2004 |
| Avg. List Price/SF | $3,449 per sq ft (2026) |
| Active Listings | 16 (as of 2026) |
| Avg. Rental Price | $30,330/month |
Ready to Explore The Setai South Beach Floor Plans?
The Setai is entirely on the resale market with 16 active listings currently available. Contact us to review current availability across all eight floor plan types — including the rare sky townhouses at floor 15, upper-floor three- and four-bedroom configurations, and penthouse availability — and to request floor plan PDFs for specific residences.
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