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Sell Your Property With Sotheby's International Realty & Ashton Coleman, P.A.

Ashton Coleman, P.A. Sotheby's International Realty

Sotheby’s International Realty has the unparalleled edge in locating the world's best properties and investors having partnerships with more than 930 affiliate offices in more than 70 countries. Since its debut in 1744, Sotheby’s Auction House has evolved into the luxury go-to for prestigious possessions from jewelry to antiques. Its name translates around the world. Sotheby’s counts nearly three-quarters of Forbes’s 100 richest people, more than half of its richest Americans and all dozen of its billionaire art collectors among its clientele. Through this rare level of brand recognition and global footprint, ONE Sotheby’s is able to match the most coveted properties with International buyers.

#WeareONE of the top real estate brokerage offices in South Florida and more so than an office, it comes down to the broker representing your best interests when purchasing a property or selling. We as Florida Real Estate brokers SHARE the MLS Property Database and cooperate with all other firms to promote & sell your property. Therefore, when your condo is listed exclusively, it is shown by any licensed agent who brings a qualified buyer looking for a property such as yours. If you are a buyer, we have this shared resource, so you only need ONE exceptional broker to look after your real estate needs.

Ashton Coleman, P.A. ONE Sotheby's International Realty

Ashton Coleman, P.A. | Master Broker

South Florida Websites


Selling real estate in today’s South Florida market requires a vast knowledge, experience, diligence and the financial ability to advertise and promote your property throughout the entire marketing process. I spend a fortune to be positioned where I am online and in getting your property showcased professionally.

5 EFFECTIVE MARKETING STEPS in getting your South Florida property showcased, marketed, exposed, negotiated, & sold the very first time!


  • Understand your criteria for selling and professionally assess your needs & wants, plans & end goals when selling.
  • Provide comprehensive market information with pricing bands to then recommend the best pricing strategy.
  • Identify profitable (cost effective) home improvement strategies to enhance the value.
  • I help give an unbiased, realistic view of your property and relay selling options & strategies available.
  • Establish a competitive market price with the aim of multiple customer & client queries, showings & offers.
  • Seller awareness when there is a strong emotional attachment, seller over-improvement or a functional obsolescence that may hinder the sale.
  • Identify the optimal marketing solution, develop & implement a complete marketing plan for aggressive promotion.
  • I pay for all marketing & advertising costs associated with the sale and begin hiring vendors immediately once the marketing agreement is signed.
  • Your time is valuable so spend it how you choose to; allow me to handle the finite details and show you results while you step away from this time-consuming goal.


  • Help you prepare the property for staging and showcasing the property to give the ‘WOW factor’ to prospective buyers.
  • Arrange for a cleaning service to brighten & shine your property.
  • We personally show your property to qualified prospects and the Realtor community representing qualified buyers. No lock boxes!
  • Create a Showcase Video to serve as a 24-hour open house for global exposure (Youtube Channel, Vimeo, & Facebook).
  • Present your property to the past, and present prospects interested in your type of property, area or price range.
  • Network with other top Realtors, clients & customers by phone calls, database emails, and direct mail.
  • Open House for your home or condo (by request only) – less than 1% of homes sell by an open house as most Realtors do open houses for buyer leads.
  • *Brokers Opens (Special properties by request – luxury homes & condos. *Realtors show up to get free lunch, and the results are minimal).


  • Website Address of your property with a Single Property Showcase Site.
  • Placing your showcased property on the South East Florida Regional Multiple Listing Service (MLS) that markets to over 40,000 real estate agents in our immediate market area plus Broward and the Palm Beaches along with the public through and shared worldwide and locally through IDX Solutions.
  • Placing & positioning your property on over 20+ of the world’s finest luxury real estate websites; these include®, WorldProperties (TRC direct to 28 other countries), Wall Street Journal, The New York Times, Mansion Global, CountryLife, PropGoLuxury, JamesList, The Washington Post, The Telegraph, Hong Kong Tatler, HGTV Front Door, RealtyTrac, Immobel, Trulia, Zillow,, LivingChoices and many more.
  • Promote your property here on (as Featured Property), a powerful & leading real estate website with global exposure and appearing in literally hundreds of directories. Major search engines include Google, Yahoo!, AOL, Best of Web, MSN and others include their foreign version (.ru, .br, .ca) ensuring maximized presence on the top of International Internet searches.
  • A Showcase Blog Post displaying your properties details and high-quality photographs under the Just Listed category – ‘Miami Beach Real Estate Blog.’
  • Additionally, promote your property through (Featured Listings) noting hundreds of daily visitors who look to see luxury property information such as yours. Another Miami blog site and a member of the Google Directory with a large and ever-increasing presence on the net.
  • Your property on, which is the world’s biggest database of real estate for sale, as well as the official site for the National Association of Realtors®. Your property will consist of professional photographs, VIDEO Tour, and professionally written text, describing all the most relative and appealing features of your property.
  • Market your property through Integrated Realty Information Systems (IDX) to Brokers and Agents throughout Southeast Florida. I allow and highly suggest Broker Reciprocity through the IDX Solutions. If your agent does not allow reciprocity, it is a disservice to your best interests as other agents may then also advertise & expose your property.
  • Market Your Property through Wall Street Journal Online (Properties above $1M).
  • Statistics & Preview Results of the number of viewers your property is attracting along with their location. This is presented monthly or anytime upon request.
  • Market your property to top Brokers, building specialists and other agents who have sold similar properties through direct email & local networking events.
  • Distribute your property information to selected Brokers, building & neighborhood agents along with top agencies dealing in luxury waterfront property in Southeast Florida. I have a rich email database of the most successful agents actively selling in our community.
  • I reach out via email and phone to other building & area specialists to suggest your property for sale and encouraging them as a cooperating broker.
  • e-Pro Referral program  (ePro NAR tech-savvy Internet solutions)
  • Social media communities showcasing your property and promoted on Instagram, Facebook & Twitter. I have access to private Social Media brokerage accounts where South Florida properties are shared daily to top producing agents and brokers.


  • High-quality digital photography of your property by a professional photographer for exposure on MLS, websites, social media, and print ads.
  • Prepare a professional YouTube Video tour to intertwine with all marketing online. Detailing the bedrooms & bathrooms, the views, the exterior, features, amenities, and highlights of your property. (Video open house tours on all forms of internet advertising where accepted, i.e., Google Videos, Showcase, RealBird,, and many other top sites.)
  • In keeping up with today’s most cutting-edge technology, I utilize the best in Aerial drone technology for still photos and aerial videos to showcase an elevated view and location.
  • TubeMogul & Vimeo HD Video published online & through various site feeds.
  • ONE Sotheby’s International Realty with an International exposure and a vast affiliate network showcasing your property to affluent buyers around the world.
  • ONE Life Magazine – A ONE Sotheby’s International Realty Print Publication Showcasing Your Property.
  • High-Quality Postcards as ‘Just Listed’ & ‘Just Sold’ sent to the immediate building and premier areas around your property.


  • I AM FAST to respond and quick to follow up.. Test me!
  • Assure continuous effort to promote and market your property until it sells.
  • I handle, assist and advise on all price and term contract negotiations.
  • I have the experience and knowledge that help place you in the strongest negotiating position.
  • I will go over tried and true negotiation strategies and am well versed in the negotiating gambit.
  • Giving you up to date information about the local market, sold values, new competition with relevant terms & conditions of competing properties through monthly email updates and phone calls.
  • Consistently provide feedback, updated market information and consult on the best options throughout the sales or leasing process.
  • I encourage qualified buyers to make serious offers and to help you objectively evaluate every proposal without compromising your marketing position.
  • Evaluate all offers, negotiate the final agreement and always protect my clients best interests.
  • I will represent you in all offers presented. Typically, the process of selling a condo or home involves offers and several counter offers. A seller is best represented by an experienced broker that does a multitude of challenging sales that have exposed them to all facets of negotiations. Many times multiple negotiation solutions will keep the deal together and move fast forward to close timely.
  • I have your best interests in mind so you’ll always have someone on your side including loyalty & full disclosure.
  • Be available to assist you and your potential purchaser(s), on a full-time basis leading to an efficient, hassle-free closing.
  • Facilitate & coordinate the entire closing process saving you time & stress on the closing of your property and ensuring a successful and stress-free sale.
  • Review final closing documents and give advice to clients about the closing.
  • I am available post-closing for advice, expertise and real estate related information you may want & need at a later date.
  • Provide post closing information, pdf documents, consulting services, vendors and readily available with any future real estate needs.
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